9.14 Natura Ad1 TW_NATURA_BenjaminMoore_brooklynallergymom

When Benjamin Moore approached me and asked if I would let readers know about their new line of NATURA paints, I agreed because they also said they’re now certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA).

The certification process that Benjamin Moore’s NATURA paint line went through is rigorous and is tested by a third party. The Asthma and Allergy Friendly certification program means that AAFA collaborates with Allergy Standards Limited (ASL), an international physician-led certification company to establish a scientific program to vet and identify consumer products that are more suitable for people with asthma and allergies. Benjamin Moore NATURA paint went through the rigorous certification process and the paint was found to contain zero emissions*, no VOC emissions detected**.

This distinction – the Asthma and Allergy Friendly Certification – is important to me as a person with asthma and allergies. I am very sensitive to the smell of fresh paint – additionally, I need to paint my apartment as I can’t take another winter of looking at my drab walls. I am hopeful that this will give people like me with asthma and allergies a clear and healthy choice when it comes to choosing paint for their homes.

Within the next few weeks I’ll visit my local hardware store to purchase a can – or two – of Benjamin Moore NATURA paint to paint a wall. While at the store, after choosing my colors, I plan to smell the base, then have the paint expert mix the colors, then I will smell it again to make sure I can tolerate it. Check back soon for a blog post featuring me painting one of my walls with the Benjamin Moore NATURA paint.

To find a store near you that stocks the Benjamin Moore NATURA paint, follow this link:



9.14 Natura Ad1 FB_Benjamin Moore Natura Brooklyn Allergy Mom

Nursery Image: Walls: Hibiscus 2027-50, Natura, Eggshell Trim: Cloud White OC-130, Natura, Semi-Gloss

Adult Bedroom Image: Walls: Guilford Green HC-116, Natura, Eggshell

*Zero emissions – No VOC emissions detected according to CDPH/EHLB/StandardMethod V1.1, 2010

**Zero VOC according to EPA Method 24

This post is a sponsored post.

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